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Channel: Customer relationships – Rescue Marketing, Inc.
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Where’s the Maitre’ D?

When a new client arrives at your store and/or on your website, do they know exactly where everything is? Probably not. If not, are there clear introductions to where things are, what the rules of the...

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Protecting your business

Business owners protect their business by reducing risk, managing cash flow, getting appropriate legal advice and insuring their people and assets properly. The thing is, you can do those all things...

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Strategic Notepad: Customer Service

Last week, I noted that how you should recover from a client’s poor experience with you is dependent upon the context. For example, a four hour flight delay is meaningless if you have a six hour...

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Strategic Notepad: Take Ownership

Last week, we talked about the opportunity presented to you when you find yourself helping a client in a stressed, deadline-driven or other pressure-filled situation. You can either create a good...

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Assumptions are dangerous

For the last month or so, I’ve been working on an all-consuming project. Yesterday, during a conversation with the recipient of this work, it became obvious that both of us had made some assumptions...

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Understand anything and everything

On this Armistice Day, I’m reminded of the wisdom of the Vets who influenced my life. Typically, this means lessons learned from my dad and father-in-law, who both served as B-52 mechanics (Presque...

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Chaos, frenetic activity and burning buildings

Years ago when the photo software company first started, it was not all butterflies and rainbows. Quite the opposite. Day one was full-on chaos. On Friday, the check was delivered and a jointly-written...

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Strategic responsibility: Client Care and Feeding

The custody, guardianship & defense of your clients is a strategic responsibility for anyone interested in customer retention. When you fail to provide timely, wise counsel to your clients, it...

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Listen to clients. They say the darndest things.

I love polarized lenses. Sunlight reflected off snow or water is brutal on my eyes. Polarized prescription shades make it all better. They aren’t inexpensive, yet the payoff in improved vision and eye...

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Ask questions while the answers still matter

Back in November 2017, my wife hit a deer at 70 mph on a four-lane road on her way to work in the pre-dawn hours a few days before Thanksgiving. The events that followed provided a number of takeaways...

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